Cornerstone Group

This magazine article addresses a non-technical consumer audience, helping them understand why and how to use smart speakers.

About the Project

As part of an ongoing partnership, Cornerstone Group — a content developer for the telecommunications industry — engaged Final Draft Communications (FDC) to develop articles for a quarterly magazine.

Situation: The magazine, Website Compass, is sent to customers across the U.S. by their internet service providers (ISPs). To provide appropriate information to a non-technical audience, Cornerstone Group needed articles that help explain consumer technology concepts in an easy-to-understand way.

Solution: For the 6-page spread titled “Is It Smart to Use a Smart Speaker?” FDC received from Cornerstone Group general information about the topic and direction. Based on initial research, we developed the format and wrote the article, which explains various aspects of smart speaker use, including potential reader concerns.

Outcome: From the article, readers get highly usable information about smart speakers and ideas about how to use them. This information positions the ISPs as experts on this consumer technology topic and contributes to Cornerstone Group’s ability to offer high-quality content to its clients.

“Like all electronic devices, smart speakers can be hacked. Because they’re typically connected to other devices, they can also be used as an entry point to attack them. The bottom line is that smart speakers are about as secure as any other electronic device. Since using them does entail some risk, you’ll need to decide for yourself whether it’s worth the potential benefits.”

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Our Role

  • Reviewed instructions for topic and direction
  • Performed initial research and provided an outline for approval
  • Conducted additional research and wrote article based on insights gathered
  • Delivered article draft including sidebars, “quick tips,” and “fast facts”
  • No revisions requested