Cornerstone Group

This magazine article addresses a non-technical consumer audience, helping them understand why and how to use smart speakers.

About the Project

As part of an ongoing partnership, Cornerstone Group — a content developer for the telecommunications industry — engaged Final Draft Communications (FDC) to develop articles for a quarterly magazine. The magazine, Website Compass, is sent to customers across the U.S. by their internet service providers (ISPs). To provide appropriate information to a non-technical audience, Cornerstone Group needed pieces that helped explain consumer technology concepts in an easy-to-understand way.

FDC has been supporting Cornerstone Group in this initiative since 2009 and has developed dozens of articles for Website Compass. For the 6-page spread titled “Is It Smart to Use a Smart Speaker?” FDC received from Cornerstone Group general information about the topic and direction. Based on initial research, we developed an outline for the spread, which was readily accepted by the content development team.

Following additional research, FDC wrote the article, which explains various aspects of smart speaker use, including some that potential users might be concerned about (such as the notion that smart speakers are “always listening”). From the article, readers learn highly usable information about smart speakers and how they might want to use them. The information positions ISPs as experts on this and other consumer technology topics. And it enables Cornerstone Group to offer a high-quality product to its ISP customers.

“Like all electronic devices, smart speakers can be hacked. Because they’re typically connected to other devices, they can also be used as an entry point to attack them. The bottom line is that smart speakers are about as secure as any other electronic device. Since using them does entail some risk, you’ll need to decide for yourself whether it’s worth the potential benefits.”

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Our Role

  • Reviewed instructions for topic and direction
  • Performed initial research and provided an outline for approval
  • Conducted additional research
  • Wrote article based on research
  • Delivered article draft including sidebars, “quick tips,” and “fast facts”
  • No revisions requested