Utility Dive

This MEA Energy Association ebook describes how utility leaders can learn the skills and insights they need to address pressing industry challenges.

About the Project

Utility Dive engaged FDC to develop an ebook for MEA Energy Association that would provide practical take-aways that utility leaders can realistically put to use to address the many challenges utilities face today.

FDC created an ebook that focuses on the critical need to nurture future leaders and how education, which MEA provides, is a key part of the process. The ebook encourages readers to learn more about MEA.

“As the business world shifts its focus toward the customer experience, many leaders struggle to develop customer-centric models. Yet, when consumers see this level of service in other industries, such as clothing, hospitality and consumer goods, they demand the same from all entities they engage with, including utilities.”

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Our Role

  • Worked with clients to develop theme
  • Developed document outline
  • Conducted subject matter expert interviews and supplemental research
  • Wrote ebook copy and revised based on minimal change requests