SAMPLE TEXT: “The way forward is to commit to reducing carbon emissions as much as possible, as quickly as possible. This action will not only serve to mitigate the climate crisis. It will also create new jobs as the world transitions to clean and renewable energy (RE) sources, and support climate justice.”

CLIENT: Utility Dive Brand Studio

TYPE OF DOCUMENT: Industry Report

PURPOSE: Explain what clean energy goals are, whether or not 100% is always the best target, and what utilities, companies, and jurisdictions can do to move forward

CHALLENGE: Provide a state-of-the-industry view of clean energy goals and offer tips for readers

HOW FDC HELPED: Developed document outline | Conducted subject matter expert interviews | Conducted research | Wrote copy | Revised copy based on client reviews

RESULT: Readers understand that, while 100% clean energy might sound good, it’s not necessarily always the best choice for pursuing environmental goals

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