Utility Dive (Industry Report)
SAMPLE TEXT: “The way forward is to commit to reducing carbon emissions as much as possible, as quickly as possible. This action will not only serve to mitigate the climate crisis. It will also create new jobs as the world transitions to clean and renewable energy (RE) sources, and support climate justice.”
CLIENT: Utility Dive Brand Studio
TYPE OF DOCUMENT: Industry Report
PURPOSE: Explain what clean energy goals are, whether or not 100% is always the best target, and what utilities, companies, and jurisdictions can do to move forward
CHALLENGE: Provide a state-of-the-industry view of clean energy goals and offer tips for readers
HOW FDC HELPED: Developed document outline | Conducted subject matter expert interviews | Conducted research | Wrote copy | Revised copy based on client reviews
RESULT: Readers understand that, while 100% clean energy might sound good, it’s not necessarily always the best choice for pursuing environmental goals