Cornerstone Group (Article)
SAMPLE TEXT: “Despite all their advantages, 51% of U.S. smartphone users don’t download apps. In the following pages, we hope to convince you to be in the other 49% (if you aren’t already). Apps are simple programs designed to be intuitive and easy to use. There’s typically a short learning curve before you’re confidently using an app and wondering how you ever lived without it.”
CLIENT: Cornerstone Group
TYPE OF DOCUMENT: Article featured in a consumer-focused magazine distributed by ISPs
PURPOSE: Help consumers who are late technology adopters understand the benefits of apps and how to use them
CHALLENGE: Introduce the topic of apps in an easy-to-understand way for readers who are shy about technology
HOW FDC HELPED: Created article outline | Conducted research | Wrote article copy | No revisions needed
RESULT: Readers get a good understanding of the basics of apps: what they are, how they can be useful, and how to start using them. ISPs that offer the publication where the article appeared gain a reputation for providing helpful, relevant advice.