Aria Solutions (Ebook)

SAMPLE TEXT: “If you promote ‘great customer service’ and ‘effective user interface,’ you’re headed in the right direction. But stellar customer experience (CX) means taking those strategies a step further and actually organizing your company around your customers’ needs.”

CLIENT: Aria Solutions

TYPE OF DOCUMENT: Ebook

PURPOSE: Help companies understand the steps toward completing a customer experience transformation.

CHALLENGE: Present technical information in a way that is friendly, yet practical and useful.

HOW FDC HELPED: Conducted extensive research | Wrote article copy | Revised copy based on client reviews

RESULT: Companies interested in improving their customer experience understand what it involves, and the steps they need to take.

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