Aria Solutions (Ebook)
SAMPLE TEXT: “If you promote ‘great customer service’ and ‘effective user interface,’ you’re headed in the right direction. But stellar customer experience (CX) means taking those strategies a step further and actually organizing your company around your customers’ needs.”
CLIENT: Aria Solutions
TYPE OF DOCUMENT: Ebook
PURPOSE: Help companies understand the steps toward completing a customer experience transformation.
CHALLENGE: Present technical information in a way that is friendly, yet practical and useful.
HOW FDC HELPED: Conducted extensive research | Wrote article copy | Revised copy based on client reviews
RESULT: Companies interested in improving their customer experience understand what it involves, and the steps they need to take.