SAMPLE TEXT: “With online consumer spending increasing each holiday season, online retailers can expect a bump in traffic this year too. A company can have a slick website design and great products, but these factors aren’t enough to convert visits into sales. To help turn those extra visits into extra revenue, try the following five strategies.”

CLIENT: Amazon Webstore on behalf of Studio B

TYPE OF DOCUMENT: Guide

PURPOSE: Help online retailers prepare for holiday season success

CHALLENGE: Present technical information in a way that is friendly, yet practical and useful

HOW FDC HELPED: Interviewed subject matter expert at Amazon Webstore | Conducted additional research | Wrote article copy | Revised copy based on client reviews

RESULT: Online retailers have an understanding of key elements for holiday shopping success, and view Amazon Webstore as a thought leader in this area

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