Guidehouse Insights

About the Project

Guidehouse Insights engaged Final Draft Communications (FDC) to develop a research report on the topic of advanced driver assistance systems (ADAS), including market drivers, issues, key industry players, and sales forecasts.

Situation: Guidhouse Insights provides its clients with up-to-the-minute research on emerging industries. It engaged FDC to develop a report about ADAS, including a 10-year projection of likely sales in major world markets.

Solution: FDC met with a Guidehouse Insight senior analyst who provided guidance on where to start with research, which industry companies to highlight, and specific experts to interview. We submitted a detailed outline and interviewed several representatives from companies providing ADAS technology as well as those involved in safety research. We wrote the report based on this input and additional outside research.

Outcome: The report is targeted to ADAS technology providers, giving them an understanding of issues driving the market, thorough descriptions of companies already making a mark, and sales projections for the next 10 years. Guidehouse Insights gets a valuable product to sell to its customers and thought leadership in this field. The full report developed by FDC is only available for sale but the executive summary is freely available for download and is featured here.

“Consumer acceptance is growing, but stories of malfunctioning systems have left many with doubts. Still, vehicle manufacturers are moving forward with the intention of integrating an ever-growing selection of ADAS features in the coming years.”

View project (executive summary only)