About the Project
As part of an ongoing partnership, CIO Dive (part of Industry Dive) engaged Final Draft Communications (FDC) to develop an ebook for its client, NTT DATA Business Solutions. The NTT DATA team wanted to demonstrate how offering higher levels of self-service can help organizations provide a more satisfying customer experience (CX) and explain why CX is so important in today’s business environment, especially for business-to-business (B2B) companies.
FDC met with representatives from CIO Dive and NTT DATA to flesh out direction and subtopics for the ebook. We submitted a detailed outline, which the NTT DATA team readily approved. FDC interviewed NTT DATA’s Vice President, Customer Experience Solutions Bob Meyer and wrote the ebook based on his input and additional research.
The ebook thoroughly describes the benefits of a robust digital platform, including a better CX, and includes case studies. With this ebook, NTT DATA gets exposure on a widely read industry site (CIO Dive), with the expectation of resulting leads. Additionally, the company demonstrates thought leadership on this topic and prompts readers to evaluate their own customer-facing online presence and consider NTT DATA’s solutions. CIO Dive benefits from a high-quality ebook that helps attract new clients.
“B2B customers want a portal that allows them not just to make purchases but also to view their purchase history, check the status of orders, reorder, establish support tickets and pay invoices.
Companies that don’t deliver this level of online service risk watching competitors overtake them in profitability and other measures of success.”