As someone who writes for business, you probably know how important it is to have a solid brand. But, what do you do with that brand once you have established it? The answer: Weave it into every promotional piece developed by your company. Here are some tips for integrating your brand in marketing communications…
Tag Archive: writing style
How to Write a Fantastic First Draft
Before we start talking about HOW to write a fantastic first draft, let’s talk about WHY you should do so. You should write a fantastic first draft because it will lead to a superb second draft, splendid subsequent drafts, and a fabulous final draft. A good first draft provides a solid foundation on which to…
What Type of Writer Do You Need?
Business is complex, and so is business writing. If you are thinking about hiring a writer to help you with written communication, know that there are several types of writers, and one may be better suited to your needs than others. With each type of writer, take the time to research several potential candidates and…
Business Writing and Style
Sometimes the way you say something is just as important as what you say. The way you write–your writing style–can affect the way your message is read and understood. Business writing and style need to be coordinated, because using an appropriate style contributes to clear communication. Not sure how to find the right style? Here…
Top 10 Errors to Avoid When Writing for Business
While most businesses could probably use a business writer, not all of them have one on staff, or have the resources to hire one on a contract basis. Yet, brochures, websites, blogs, newsletters, and press releases still need to be written. Often, this task falls to someone who is uncomfortable with, or, worse, not very…