Early in my career as a copywriter and grant writer, I realized that so much of writing is not about writing. In fact, I would say that about 20% of the writing process actually involves writing, while the rest (about 80%) is planning, researching, understanding, and editing. I often feel relieved when, on a writing…
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There are many reasons to hire a professional copywriter, including discomfort with the writing process (even after reading the Final Draft Communications blog!), not having time to work on writing projects, or wanting the polish and objectivity a professional copywriter can offer. But, do you know how to choose a writer who is right for…
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What do you think of when you hear the word “writer”? Is it a lonely, disturbed, and somewhat disheveled individual tapping away furiously at a keyboard? If so, then you have bought into the lone writer myth! The reality is that much writing is done collaboratively. Collaboration can be used at every stage of the…
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So, you’ve gone to all the trouble to think of something to write about. You’ve done the research. You’ve crafted a logical outline. And, you’ve found just the right words to express your ideas. Now it’s time for the final touches, including writing your title…which may appear to be the easy part. “There are so…
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