Say you’re writing a sales brief to promote the latest product your company has developed. You have engaged in careful planning to determine the target audience, purpose, scope, and context for the document. You have done your research. You have conducted thorough interviews. And, now it’s time to hit the keyboard. But, where do you…
Tag Archive: WIIFM
How to Ask the Right Questions
In a recent Final Draft Communications Blog post about working with subject matter experts, a reader who is a marketing professional commented that her clients are usually her subject matter experts, and that it takes considerable skill to extract from them the information needed to create marketing documents on their behalf. I couldn’t agree more…
Blog Content Basics
It’s easy to get caught up in mechanics, the promotion, and the optimization of a business blog. Bloggers can forget that, at its core, blogging is writing, and that writing needs to be the best it can be. In order to build authority, and a readership, remember to add “write well” to your list of…