I recently had the pleasure of writing a guest blog post for the Red Kite Creative blog. Red Kite Creative is a Northern Colorado web design agency that creates custom websites for small businesses. Owner Debbie Campbell asked me to put together a piece to help her clients and readers who want to write their…
Tag Archive: websites
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get…
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain? Clear Message Above all, your…
Top 10 Errors to Avoid When Writing for Business
While most businesses could probably use a business writer, not all of them have one on staff, or have the resources to hire one on a contract basis. Yet, brochures, websites, blogs, newsletters, and press releases still need to be written. Often, this task falls to someone who is uncomfortable with, or, worse, not very…