We’ve all heard that people do business with those they know, like, and trust. But, in the online age, how do you get people to trust you when they can’t meet you in person? It’s a gradual process, and the key is building credibility into the copy you use in your websites, brochures, newsletters, articles,…
Tag Archive: trust
Writing an E-book to Showcase Your Expertise
E-books can add value to your business in several ways: By establishing your expertise, by drawing viewers to your website, by attracting links to and buzz about your site, and by generating revenue. For best results, your e-book should provide useful, actionable content, and establish trust between you and the reader. Here are some tips…
Ethical Writing – What You Need to Know
Whether or not you believe “the pen is mightier than the sword,” the fact is that words do have power. When you write, you are not only using words to convey a message; you are also implicitly saying, “I can be trusted.” But, that trust can quickly be diminished if your readers discover you are…