Strong writing is made up of many components: grammar, flow, style, word choice, and of course strong ideas. But, none of these things alone will help you communicate effectively, and even the right combination of these elements will only confuse readers without a solid structure. Structure is the foundation on which the other components rest,…
Tag Archive: transitions
What Makes Effective Business Writing?
Every business writing situation is different. You will naturally alter your strategies for a website versus a brochure, a blog, a press release, or an e-book. The ways to achieve writing project success will vary from document to document as you consider things like context, audience, structure, placement, and purpose. But, there are some common…
Attract Readers With Simple Language
As we all know, there is a lot of information out there. Readers can choose to read your blog posts, e-books, brochures, newsletters, or someone else’s. There are any number of factors that determine who reads what, such as interest level, ease of access, and the reader’s previous relationship with the author. Another factor is…