We all know that what other people say about you carries more credibility than what you say about yourself. Many businesses understand this, and display testimonials or customer quotes on their websites and other promotional documents. But, a testimonial only says so much. Yes, they contribute validity to your message, and are great to have,…
Tag Archive: testimonials
Writing an E-book to Showcase Your Expertise
E-books can add value to your business in several ways: By establishing your expertise, by drawing viewers to your website, by attracting links to and buzz about your site, and by generating revenue. For best results, your e-book should provide useful, actionable content, and establish trust between you and the reader. Here are some tips…