Everyone loves good tag lines and, whether we want to admit it or not, they are an integral part of our culture.We repeat them and incorporate them into our vocabularies (e.g. “Just Do It”). They become jumping off points for other campaigns (e.g. “Got Milk?”). They serve as bases for humor and entertainment (e.g. “Where’s [...]
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Tags: archetypes, benefits, brainstorming, brand, keywords, products, roll off the tongue test, services, simple language, tag line, tag lines, take-away, The Hero and the Outlaw
An elevator speech is a “commercial” about your company brief enough to deliver during an elevator ride. If you own or represent a business, it is smart to develop such a speech so that you are not at a loss when people ask, “What do you do?” You can also break out your elevator speech [...]
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