When I talk to people about my work, they often ask how I know what to write when dealing with industries, companies, products, and services I initially know very little about. My response is, “I ask a lot of questions.” The follow-up response is typically, “Yes, but how do you know what questions to ask?”…
Tag Archive: subject matter expert
Effective Interviewing for Convincing Copy
One of the things I love most about my work is asking people questions. Because, if I can understand it, then I can write about it, and the better I understand it, the more like my clients the documents I prepare for them will sound. Sometimes, my clients just let me loose to find information…