Content, content, content! With online marketing, it’s all about content. Blog posts, e-newsletters, social media, articles, e-books, videos…whew! Who has time to generate all that content? I love writing, but even I can get exhausted just thinking about it, not to mention that, well, I have other things to do. I’m sure you do, too,…
Tag Archive: structure
Create a Solid Structure to Help Readers Navigate Your Ideas
Strong writing is made up of many components: grammar, flow, style, word choice, and of course strong ideas. But, none of these things alone will help you communicate effectively, and even the right combination of these elements will only confuse readers without a solid structure. Structure is the foundation on which the other components rest,…
Use Disruptive Language to Catch Readers’ Attention
The word “disruptive” may evoke a number of unpleasant scenarios: an unruly child preventing classmates from learning; an unhappy customer causing a scene; a disgruntled employee derailing a meeting. But, disruption doesn’t have to be so extreme. Disruption can simply be an interruption, or something unexpected. This phenomenon is demonstrated in disruptive marketing, which can…
Effective Interviewing for Convincing Copy
One of the things I love most about my work is asking people questions. Because, if I can understand it, then I can write about it, and the better I understand it, the more like my clients the documents I prepare for them will sound. Sometimes, my clients just let me loose to find information…
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain? Clear Message Above all, your…