When I talk to people about my work, they often ask how I know what to write when dealing with industries, companies, products, and services I initially know very little about. My response is, “I ask a lot of questions.” The follow-up response is typically, “Yes, but how do you know what questions to ask?”…
Tag Archive: SME
Your Research Secret Weapon
Some topics are harder to research than others. For such topics, all the online research in the world does not lead to real-world understanding. In these situations, it is often helpful to work with a subject matter expert, or SME (pronounced “smee”) (aka your research secret weapon). Let me give you an example. A few…