As we all know, there is a lot of information out there. Readers can choose to read your blog posts, e-books, brochures, newsletters, or someone else’s. There are any number of factors that determine who reads what, such as interest level, ease of access, and the reader’s previous relationship with the author. Another factor is…
Tag Archive: sentence length
Spicing Up Your Writing
Got a snappy title? Great! You’ve captured readers’ attention. Got a compelling intro? Fantastic. You’ve given them a reason to start reading. But, what are you doing to keep them interested? Of course, your document must offer valuable information, so WHAT you write is key. But, HOW you write also plays a role in retaining…