Everyone loves good tag lines and, whether we want to admit it or not, they are an integral part of our culture.We repeat them and incorporate them into our vocabularies (e.g. “Just Do It”). They become jumping off points for other campaigns (e.g. “Got Milk?”). They serve as bases for humor and entertainment (e.g. “Where’s [...]
Put Your Best Word Forward
Tag Archive: roll off the tongue test
Writing Titles That Work
So, you’ve gone to all the trouble to think of something to write about. You’ve done the research. You’ve crafted a logical outline. And, you’ve found just the right words to express your ideas. Now it’s time for the final touches, including writing your title…which may appear to be the easy part. “There are so [...]
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