Whether your marketing plan is all social media all the time, or an occasional blog post or tweet combined with more traditional methods (such as networking), you need to understand the nuances of communicating your value using social media outlets. Every type of written communication has its own rules for content, tone, and formatting. Following…
Tag Archive: readers
How to Maintain Objectivity in Writing About Your Business
Anyone who reads this blog regularly will recognize the theme of audience awareness. It is probably the one most important thing to learn about business writing, and particularly promotional writing. That is, who you are writing for will determine what you write, how you write it, how much you write, and what medium you deliver…
Got Hook?
Say you’re writing a sales brief to promote the latest product your company has developed. You have engaged in careful planning to determine the target audience, purpose, scope, and context for the document. You have done your research. You have conducted thorough interviews. And, now it’s time to hit the keyboard. But, where do you…
Spicing Up Your Writing
Got a snappy title? Great! You’ve captured readers’ attention. Got a compelling intro? Fantastic. You’ve given them a reason to start reading. But, what are you doing to keep them interested? Of course, your document must offer valuable information, so WHAT you write is key. But, HOW you write also plays a role in retaining…