So, you’ve done the legwork and found a fantastic prospect. You’ve communicated your value and shown how it can contribute to the prospect’s success. You’ve discussed a specific project to partner on, and the prospect has requested a business proposal. Congratulations! This is great, right? “Right,” you might be thinking, “but how do I make [...]
Put Your Best Word Forward
Tag Archive: reader
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get [...]
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain?
Clear Message
Above all, your website should [...]
Writing Titles That Work
So, you’ve gone to all the trouble to think of something to write about. You’ve done the research. You’ve crafted a logical outline. And, you’ve found just the right words to express your ideas. Now it’s time for the final touches, including writing your title…which may appear to be the easy part. “There are so [...]
Business Writing and Style
Sometimes the way you say something is just as important as what you say. The way you write–your writing style–can affect the way your message is read and understood. Business writing and style need to be coordinated, because using an appropriate style contributes to clear communication. Not sure how to find the right style? Here [...]
Ruthless Editing
Just as the white space in design makes visual elements stand out, and the space between notes makes music more powerful, what you leave out of your writing can make it more robust. Ruthless editing of your writing requires making hard choices about what stays and what goes once you have developed an initial draft. [...]
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