As someone who writes for business, you probably know how important it is to have a solid brand. But, what do you do with that brand once you have established it? The answer: Weave it into every promotional piece developed by your company. Here are some tips for integrating your brand in marketing communications…
Tag Archive: promotional documents
How to Write a Business Proposal That Will Wow Your Prospect and Win You the Sale
So, you’ve done the legwork and found a fantastic prospect. You’ve communicated your value and shown how it can contribute to the prospect’s success. You’ve discussed a specific project to partner on, and the prospect has requested a business proposal. Congratulations! This is great, right? “Right,” you might be thinking, “but how do I make…
How to Ask the Right Questions
In a recent Final Draft Communications Blog post about working with subject matter experts, a reader who is a marketing professional commented that her clients are usually her subject matter experts, and that it takes considerable skill to extract from them the information needed to create marketing documents on their behalf. I couldn’t agree more…
Business Writing: When NOT to DIY
Do It Yourself (DIY) is a great strategy for getting things done without spending a lot of money, but sometimes success with a writing project means knowing you need to delegate it to someone else. Not sure if you should DIY for a business writing project? Don’t DIY if…. You can’t afford to spend hours…