Everyone loves good tag lines and, whether we want to admit it or not, they are an integral part of our culture.We repeat them and incorporate them into our vocabularies (e.g. “Just Do It”). They become jumping off points for other campaigns (e.g. “Got Milk?”). They serve as bases for humor and entertainment (e.g. “Where’s [...]
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Tags: archetypes, benefits, brainstorming, brand, keywords, products, roll off the tongue test, services, simple language, tag line, tag lines, take-away, The Hero and the Outlaw
Do It Yourself (DIY) is a great strategy for getting things done without spending a lot of money, but sometimes success with a writing project means knowing you need to delegate it to someone else. Not sure if you should DIY for a business writing project? Don’t DIY if….
You can’t afford to spend hours on [...]
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Tags: business writing, copy, core message, DIY, Do It Yourself, features and benefits, How to Delegate Writing Tasks, products, promotional documents, promotional writing, services, writing project