Writing a good press release is not hard, but there are specific conventions you should understand and follow. Think Like a Reporter A reporter’s job is to find newsworthy information to share so readers will purchase or view their publication. You can make a reporter’s job easier by writing a good press release that provides…
Tag Archive: press releases
How to Write for Your Hidden Audience
We all know how important audience awareness is in writing. In business writing, your audience is typically clients, customers, and colleagues. Right? Yes and no. Yes, you must consider one or more of those audiences. But, no, it’s not that simple. Often there is a hidden audience to think about, and leaving them out of…
Top 10 Errors to Avoid When Writing for Business
While most businesses could probably use a business writer, not all of them have one on staff, or have the resources to hire one on a contract basis. Yet, brochures, websites, blogs, newsletters, and press releases still need to be written. Often, this task falls to someone who is uncomfortable with, or, worse, not very…