Even among really smart people with great businesses, I often hear the lament, “I don’t know how to talk about what I do.” Sometimes you can be so close to your products and services that it’s hard to communicate about them in an understandable way. The solution, and the key to promoting your business clearly [...]
Put Your Best Word Forward
Tag Archive: persona
Got Hook?
Say you’re writing a sales brief to promote the latest product your company has developed. You have engaged in careful planning to determine the target audience, purpose, scope, and context for the document. You have done your research. You have conducted thorough interviews. And, now it’s time to hit the keyboard. But, where do you [...]
The Power of a Persona
The notion of “audience” can be perplexing. It is key to business writing and promotional writing, but is often hard to pin down. I often advocate knowing who your audience is, what their needs are, and how you can help them. This targeting process ensures your writing will be accessible to the people you want [...]
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