As someone who writes for business, you probably know how important it is to have a solid brand. But, what do you do with that brand once you have established it? The answer: Weave it into every promotional piece developed by your company. Here are some tips for integrating your brand in marketing communications…
Tag Archive: message
5 Keys to Writing Project Success – Part V: Finalization
This is Part V in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors…
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get…
How to Make Writing Easier
If you find writing difficult, it may help to identify why. Do you worry about what others might think? Are you afraid to break the rules? Is it hard to find the time? Once you have pinpointed the difficult aspects of writing, you can take steps to address those aspects, rather than thinking that writing…