The word “disruptive” may evoke a number of unpleasant scenarios: an unruly child preventing classmates from learning; an unhappy customer causing a scene; a disgruntled employee derailing a meeting. But, disruption doesn’t have to be so extreme. Disruption can simply be an interruption, or something unexpected. This phenomenon is demonstrated in disruptive marketing, which can…
Tag Archive: humor
Spicing Up Your Writing
Got a snappy title? Great! You’ve captured readers’ attention. Got a compelling intro? Fantastic. You’ve given them a reason to start reading. But, what are you doing to keep them interested? Of course, your document must offer valuable information, so WHAT you write is key. But, HOW you write also plays a role in retaining…