If there’s one thing that can help you be more successful in writing, it’s careful planning. Before you even begin researching or drafting a website, blog, article, brochure, case study, elevator speech, e-book, grant proposal, or other business document, you need to ask yourself some basic questions. Here are a few to get you…
Tag Archive: hook
What Makes Effective Business Writing?
Every business writing situation is different. You will naturally alter your strategies for a website versus a brochure, a blog, a press release, or an e-book. The ways to achieve writing project success will vary from document to document as you consider things like context, audience, structure, placement, and purpose. But, there are some common…
Got Hook?
Say you’re writing a sales brief to promote the latest product your company has developed. You have engaged in careful planning to determine the target audience, purpose, scope, and context for the document. You have done your research. You have conducted thorough interviews. And, now it’s time to hit the keyboard. But, where do you…