Sometimes the easy part of writing is writing, while the hard part is usage and formatting. When you run into usage or formatting questions, you can refer to a general style manual, such as The Chicago Manual of Style, the AP Stylebook, or The Gregg Reference Manual. These manuals are all very thorough and authoritative,…
Tag Archive: formatting
10 Must-read Copywriting and Online Marketing Blog Posts From 2010
For this week’s post, I’m diverging from my usual format. To become better at my craft, and improve the quality of the tips I bring to you, I regularly peruse the blogosphere for articles on copywriting and online marketing. This list represents the best of the best that I read in 2010–truly helpful, insightful articles…
5 Keys to Writing Project Success – Part V: Finalization
This is Part V in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors…
How to Write Content for a New Blog
Whether or not you believe that content is king in the blogging world, the fact is that if you have no content, you have no blog. So, when starting a blog, in addition to getting WordPress set up, doing keyword research, creating a nice design, and all those other important “behind the scenes” activities, you…
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get…