I recently had the pleasure of writing a guest blog post for the Red Kite Creative blog. Red Kite Creative is a Northern Colorado web design agency that creates custom websites for small businesses. Owner Debbie Campbell asked me to put together a piece to help her clients and readers who want to write their…
Tag Archive: features and benefits
Features and Benefits 101
In promotional writing, it is important to inform readers what’s great about your products and services, but you also need to let them know how those characteristics will make their lives better. The things that are great about your products and services are generally referred to as features, while how they will make customers’ lives…
How Good Are Your Business Writing Skills?
In companies or agencies without a writer on staff, others may get thrown into the role of copywriter, grant writer, promotional writer, web copywriter, or proposal writer. These people don’t necessarily want to write, or feel comfortable with business writing. While they have no choice but to muddle through, they may wonder how good…
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get…
Business Writing: When NOT to DIY
Do It Yourself (DIY) is a great strategy for getting things done without spending a lot of money, but sometimes success with a writing project means knowing you need to delegate it to someone else. Not sure if you should DIY for a business writing project? Don’t DIY if…. You can’t afford to spend hours…