In companies or agencies without a writer on staff, others may get thrown into the role of copywriter, grant writer, promotional writer, web copywriter, or proposal writer. These people don’t necessarily want to write, or feel comfortable with business writing. While they have no choice but to muddle through, they may wonder how good…
Tag Archive: drafting
5 Keys to Writing Project Success – Part III: Drafting
This is Part III in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors…
5 Keys to Writing Project Success – Part I: Planning
Good writing and successful writing are two different things. In the context of developing a website, brochure, newsletter, press release, or case study, you could thoroughly understand organization, flow, theme, brand, and grammar. Your logic could be flawless. You could compose a stunning document that is a pleasure to read. And you could still miss the…
Effective Research for Business Writing
The advice often given to writers is, “Write what you know.” In business writing, “what you know” may be in the form of personal experience, observation, or good, solid research. To perform the most effective research for business writing, your goal should be to learn enough to feel comfortable explaining the topic to someone else…which…