We’ve all heard that people do business with those they know, like, and trust. But, in the online age, how do you get people to trust you when they can’t meet you in person? It’s a gradual process, and the key is building credibility into the copy you use in your websites, brochures, newsletters, articles,…
Tag Archive: credibility
Write a Case Study to Show How You Shine
We all know that what other people say about you carries more credibility than what you say about yourself. Many businesses understand this, and display testimonials or customer quotes on their websites and other promotional documents. But, a testimonial only says so much. Yes, they contribute validity to your message, and are great to have,…
For Better Promotional Writing, Start With a Strong Core Message
Even among really smart people with great businesses, I often hear the lament, “I don’t know how to talk about what I do.” Sometimes you can be so close to your products and services that it’s hard to communicate about them in an understandable way. The solution, and the key to promoting your business clearly…