In companies or agencies without a writer on staff, others may get thrown into the role of copywriter, grant writer, promotional writer, web copywriter, or proposal writer. These people don’t necessarily want to write, or feel comfortable with business writing. While they have no choice but to muddle through, they may wonder how good their [...]
Put Your Best Word Forward
Tag Archive: core message
10 Questions to Ask Before Writing Any Business Document
If there’s one thing that can help you be more successful in writing, it’s careful planning. Before you even begin researching or drafting a website, blog, article, brochure, case study, elevator speech, e-book, grant proposal, or other business document, you need to ask yourself some basic questions. Here are a few to get you started:
1. [...]
For Better Promotional Writing, Start With a Strong Core Message
Even among really smart people with great businesses, I often hear the lament, “I don’t know how to talk about what I do.” Sometimes you can be so close to your products and services that it’s hard to communicate about them in an understandable way. The solution, and the key to promoting your business clearly [...]
Business Writing: When NOT to DIY
Do It Yourself (DIY) is a great strategy for getting things done without spending a lot of money, but sometimes success with a writing project means knowing you need to delegate it to someone else. Not sure if you should DIY for a business writing project? Don’t DIY if….
You can’t afford to spend hours on [...]
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