Even a mediocre copywriter knows how to analyze his audience to ensure what he writes is relevant to his readers. But, many mediocre–and even expert–writers forget to take into consideration an even higher-level concern: whether the audience is composed of consumer or business customers. Determine whether you need to do business-to-business (B2B) copywriting or business-to-consumer…
Tag Archive: copy
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain? Clear Message Above all, your…
What Type of Writer Do You Need?
Business is complex, and so is business writing. If you are thinking about hiring a writer to help you with written communication, know that there are several types of writers, and one may be better suited to your needs than others. With each type of writer, take the time to research several potential candidates and…
Business Writing: When NOT to DIY
Do It Yourself (DIY) is a great strategy for getting things done without spending a lot of money, but sometimes success with a writing project means knowing you need to delegate it to someone else. Not sure if you should DIY for a business writing project? Don’t DIY if…. You can’t afford to spend hours…