This is Part V in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors [...]
Put Your Best Word Forward
Tag Archive: content
How to Write Content for a New Blog
Whether or not you believe that content is king in the blogging world, the fact is that if you have no content, you have no blog. So, when starting a blog, in addition to getting WordPress set up, doing keyword research, creating a nice design, and all those other important “behind the scenes” activities, you [...]
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain?
Clear Message
Above all, your website should [...]
Writing an E-book to Showcase Your Expertise
E-books can add value to your business in several ways: By establishing your expertise, by drawing viewers to your website, by attracting links to and buzz about your site, and by generating revenue. For best results, your e-book should provide useful, actionable content, and establish trust between you and the reader. Here are some tips [...]
Blog Content Basics
It’s easy to get caught up in mechanics, the promotion, and the optimization of a business blog. Bloggers can forget that, at its core, blogging is writing, and that writing needs to be the best it can be. In order to build authority, and a readership, remember to add “write well” to your [...]
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