I recently finished reading Letting Go of the Words: Writing Web Content that Works, by Janice Redish. I was impressed with the book, and feel it has much to offer anyone who develops Web content. Here’s the rundown of what you’ll find: The Quick & Dirty Overall, I found Letting Go of the Words to…
Tag Archive: content
How to Get the Most Mileage From Your Content
Content, content, content! With online marketing, it’s all about content. Blog posts, e-newsletters, social media, articles, e-books, videos…whew! Who has time to generate all that content? I love writing, but even I can get exhausted just thinking about it, not to mention that, well, I have other things to do. I’m sure you do, too,…
Give Your Business Writing the Authenticity Advantage
As the term “authenticity” has gained momentum in recent years, I’ve been surprised. Hasn’t authenticity always been important? Yes. It’s just that with the rise in popularity of social media and online marketing, a lack of authenticity is easier to spot. You can get away with a lack of sincerity if customers only interact with…
5 Ways to Use Articles for Marketing
In last week’s post, I talked about mastering the art of the article—that is, how to write a good article, and some of the elements that should be included. I stated in that post, “The article is a flexible and effective form that can be used in many ways for business and promotional writing.” The…
5 Keys to Writing Project Success – Part V: Finalization
This is Part V in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors…
How to Write Content for a New Blog
Whether or not you believe that content is king in the blogging world, the fact is that if you have no content, you have no blog. So, when starting a blog, in addition to getting WordPress set up, doing keyword research, creating a nice design, and all those other important “behind the scenes” activities, you…
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain? Clear Message Above all, your…
Writing an E-book to Showcase Your Expertise
E-books can add value to your business in several ways: By establishing your expertise, by drawing viewers to your website, by attracting links to and buzz about your site, and by generating revenue. For best results, your e-book should provide useful, actionable content, and establish trust between you and the reader. Here are some tips…
Blog Content Basics
It’s easy to get caught up in mechanics, the promotion, and the optimization of a business blog. Bloggers can forget that, at its core, blogging is writing, and that writing needs to be the best it can be. In order to build authority, and a readership, remember to add “write well” to your list of…