This month’s post is from guest blogger Nadia Jones. Nadia offers some great reasons for breaking out of the business writing bubble and helpful tips for stretching your creative writing muscles. Let’s face it. As professional writers, whether you’re a copywriter, a technical writer, or a general corporate writer, you most likely got into the…
Tag Archive: communication
Book Review – Letting Go of the Words: Writing Web Content that Works
I recently finished reading Letting Go of the Words: Writing Web Content that Works, by Janice Redish. I was impressed with the book, and feel it has much to offer anyone who develops Web content. Here’s the rundown of what you’ll find: The Quick & Dirty Overall, I found Letting Go of the Words to…
Writing a Good Press Release
Writing a good press release is not hard, but there are specific conventions you should understand and follow. Think Like a Reporter A reporter’s job is to find newsworthy information to share so readers will purchase or view their publication. You can make a reporter’s job easier by writing a good press release that provides…
When Chicago Isn’t Enough: How to Write an In-house Style Guide
Sometimes the easy part of writing is writing, while the hard part is usage and formatting. When you run into usage or formatting questions, you can refer to a general style manual, such as The Chicago Manual of Style, the AP Stylebook, or The Gregg Reference Manual. These manuals are all very thorough and authoritative,…
Social Media Writing: How It’s Different and Why You Should Care
Whether your marketing plan is all social media all the time, or an occasional blog post or tweet combined with more traditional methods (such as networking), you need to understand the nuances of communicating your value using social media outlets. Every type of written communication has its own rules for content, tone, and formatting. Following…
How to Build a Better Brand
I recently wrote a post about core messaging, and how it is key to creating all your promotional documents. Another key to a strong promotional foundation is your brand. Unlike a core message, a brand is something that is developed largely by others’ perceptions. By building a better one, you can influence how that happens….
How to Find and Use the Right Writing Tone
This week, I’m going to wrap up my series of posts about hard-to-define elements of writing, like emotion, structure, theme, and flow. This post will cover writing tone, which reflects the writer’s attitude about his or her topic and audience. You know how important tone is in conversation (think about how a switch from formal…
How to Choose the Right Writer
There are many reasons to hire a professional copywriter, including discomfort with the writing process (even after reading the Final Draft Communications blog!), not having time to work on writing projects, or wanting the polish and objectivity a professional copywriter can offer. But, do you know how to choose a writer who is right for…
Get in Tune With Your Readers
The whole reason you write is to communicate your ideas. So, your writing must be accessible to your readers. Whether you are writing a website, a blog, or a white paper, taking your readership into consideration is the single most important factor in ensuring your message is understood. Here are a few tips to get…