Strong writing is made up of many components: grammar, flow, style, word choice, and of course strong ideas. But, none of these things alone will help you communicate effectively, and even the right combination of these elements will only confuse readers without a solid structure. Structure is the foundation on which the other components rest,…
Tag Archive: cause and effect
Why You Need to Ditch Your Elevator Speech – Part II: Talk to the Five-year-old
This post is Part II in a three-part series in which Marcia Hoeck, a dynamic business coach, presents a fresh, effective way to verbally engage with customers and contacts. In Part I , Marcia shares her opinion of elevator speeches (they don’t sound natural, and don’t help people to talk), and introduces us to the…