When I talk to people about my work, they often ask how I know what to write when dealing with industries, companies, products, and services I initially know very little about. My response is, “I ask a lot of questions.” The follow-up response is typically, “Yes, but how do you know what questions to ask?”…
Tag Archive: call to action
Guest Post for Red Kite Creative: How to Write Content for Your Own Website
I recently had the pleasure of writing a guest blog post for the Red Kite Creative blog. Red Kite Creative is a Northern Colorado web design agency that creates custom websites for small businesses. Owner Debbie Campbell asked me to put together a piece to help her clients and readers who want to write their…
How to Get the Most Mileage From Your Content
Content, content, content! With online marketing, it’s all about content. Blog posts, e-newsletters, social media, articles, e-books, videos…whew! Who has time to generate all that content? I love writing, but even I can get exhausted just thinking about it, not to mention that, well, I have other things to do. I’m sure you do, too,…
What Makes Effective Business Writing?
Every business writing situation is different. You will naturally alter your strategies for a website versus a brochure, a blog, a press release, or an e-book. The ways to achieve writing project success will vary from document to document as you consider things like context, audience, structure, placement, and purpose. But, there are some common…
Your Website Writing Checklist
Last week, I responded to a general request on LinkedIn from a business owner who had just updated his website and wanted feedback on content, design, SEO, and code. What did I look for when reviewing his site for content? And, by extension, what elements should your website copy contain? Clear Message Above all, your…