I recently wrote a post about core messaging, and how it is key to creating all your promotional documents. Another key to a strong promotional foundation is your brand. Unlike a core message, a brand is something that is developed largely by others’ perceptions. By building a better one, you can influence how that happens….
Tag Archive: brand
Writing Good Tag Lines
Everyone loves good tag lines and, whether we want to admit it or not, they are an integral part of our culture.We repeat them and incorporate them into our vocabularies (e.g. “Just Do It”). They become jumping off points for other campaigns (e.g. “Got Milk?”). They serve as bases for humor and entertainment (e.g. “Where’s…
Top 10 Errors to Avoid When Writing for Business
While most businesses could probably use a business writer, not all of them have one on staff, or have the resources to hire one on a contract basis. Yet, brochures, websites, blogs, newsletters, and press releases still need to be written. Often, this task falls to someone who is uncomfortable with, or, worse, not very…