In last week’s post, I talked about mastering the art of the article—that is, how to write a good article, and some of the elements that should be included. I stated in that post, “The article is a flexible and effective form that can be used in many ways for business and promotional writing.” The…
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Whether or not you believe that content is king in the blogging world, the fact is that if you have no content, you have no blog. So, when starting a blog, in addition to getting WordPress set up, doing keyword research, creating a nice design, and all those other important “behind the scenes” activities, you…
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It’s easy to get caught up in mechanics, the promotion, and the optimization of a business blog. Bloggers can forget that, at its core, blogging is writing, and that writing needs to be the best it can be. In order to build authority, and a readership, remember to add “write well” to your list of…
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