As the term “authenticity” has gained momentum in recent years, I’ve been surprised. Hasn’t authenticity always been important? Yes. It’s just that with the rise in popularity of social media and online marketing, a lack of authenticity is easier to spot. You can get away with a lack of sincerity if customers only interact with…
Tag Archive: authenticity
Business Writing and Style
Sometimes the way you say something is just as important as what you say. The way you write–your writing style–can affect the way your message is read and understood. Business writing and style need to be coordinated, because using an appropriate style contributes to clear communication. Not sure how to find the right style? Here…
What Makes Good Writing?
Writing is somewhat like art in that not everyone agrees on what is “good.” Having said that, here are some factors that have been present in much of the writing I consider good: Precision of Meaning Mark Twain said, “The difference between the right word and the almost right word is the difference between…