I recently had the pleasure of writing a guest blog post for the Red Kite Creative blog. Red Kite Creative is a Northern Colorado web design agency that creates custom websites for small businesses. Owner Debbie Campbell asked me to put together a piece to help her clients and readers who want to write their…
Tag Archive: Audience Awareness
Social Media Writing: How It’s Different and Why You Should Care
Whether your marketing plan is all social media all the time, or an occasional blog post or tweet combined with more traditional methods (such as networking), you need to understand the nuances of communicating your value using social media outlets. Every type of written communication has its own rules for content, tone, and formatting. Following…
How to Maintain Objectivity in Writing About Your Business
Anyone who reads this blog regularly will recognize the theme of audience awareness. It is probably the one most important thing to learn about business writing, and particularly promotional writing. That is, who you are writing for will determine what you write, how you write it, how much you write, and what medium you deliver…
Emotional Copywriting 102
Last week I introduced the concept of emotional copywriting, and spelled out some of the basics of what it is and how you can use it to get a better response with your promotional materials. What I didn’t write about was exactly how to do it…which is what this post will cover: Do Your Homework…
How Good Are Your Business Writing Skills?
In companies or agencies without a writer on staff, others may get thrown into the role of copywriter, grant writer, promotional writer, web copywriter, or proposal writer. These people don’t necessarily want to write, or feel comfortable with business writing. While they have no choice but to muddle through, they may wonder how good…
What Makes Effective Business Writing?
Every business writing situation is different. You will naturally alter your strategies for a website versus a brochure, a blog, a press release, or an e-book. The ways to achieve writing project success will vary from document to document as you consider things like context, audience, structure, placement, and purpose. But, there are some common…
Attract Readers With Simple Language
As we all know, there is a lot of information out there. Readers can choose to read your blog posts, e-books, brochures, newsletters, or someone else’s. There are any number of factors that determine who reads what, such as interest level, ease of access, and the reader’s previous relationship with the author. Another factor is…
5 Keys to Writing Project Success – Part IV: Revision
This is Part IV in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors…
5 Keys to Writing Project Success – Part III: Drafting
This is Part III in a five-part series on keys to writing project success. In Part I, I introduced the topic, suggesting that a document may be good (i.e. well written, well organized), but not successful. I defined a successful writing project as one that “delivers not just the necessary content, but also the higher-level factors…
How to Write Content for a New Blog
Whether or not you believe that content is king in the blogging world, the fact is that if you have no content, you have no blog. So, when starting a blog, in addition to getting WordPress set up, doing keyword research, creating a nice design, and all those other important “behind the scenes” activities, you…