I recently wrote a post about core messaging, and how it is key to creating all your promotional documents. Another key to a strong promotional foundation is your brand. Unlike a core message, a brand is something that is developed largely by others’ perceptions. By building a better one, you can influence how that happens….
Tag Archive: archetypes
Writing Good Tag Lines
Everyone loves good tag lines and, whether we want to admit it or not, they are an integral part of our culture.We repeat them and incorporate them into our vocabularies (e.g. “Just Do It”). They become jumping off points for other campaigns (e.g. “Got Milk?”). They serve as bases for humor and entertainment (e.g. “Where’s…