The word “disruptive” may evoke a number of unpleasant scenarios: an unruly child preventing classmates from learning; an unhappy customer causing a scene; a disgruntled employee derailing a meeting. But, disruption doesn’t have to be so extreme. Disruption can simply be an interruption, or something unexpected. This phenomenon is demonstrated in disruptive marketing, which can…
Tag Archive: analogy
Why You Need to Ditch Your Elevator Speech – Part II: Talk to the Five-year-old
This post is Part II in a three-part series in which Marcia Hoeck, a dynamic business coach, presents a fresh, effective way to verbally engage with customers and contacts. In Part I , Marcia shares her opinion of elevator speeches (they don’t sound natural, and don’t help people to talk), and introduces us to the…
Spicing Up Your Writing
Got a snappy title? Great! You’ve captured readers’ attention. Got a compelling intro? Fantastic. You’ve given them a reason to start reading. But, what are you doing to keep them interested? Of course, your document must offer valuable information, so WHAT you write is key. But, HOW you write also plays a role in retaining…