Comments on: Your Research Secret Weapon

By: Karen Marcus

Karen Marcus — Wed, 20 Jan 2010 19:11:30 +0000

You’re welcome, Jonathan. I, personally, like saying it, but fortunately for you it is not necessary to speak the word “SME” in order to work with one

By: Jonathan

Jonathan — Tue, 19 Jan 2010 23:19:57 +0000

Thanks for the tip of how to return the favor when someone acts as your SME. All too often we forget to reward those who help us. On a lighter note, I’ve never liked saying, “smee,” when refering to a SME.

By: Karen Marcus

Karen Marcus — Tue, 19 Jan 2010 21:12:46 +0000

Thanks, Paula. Yes, it takes practice to learn how to (1) ask the right questions and (2) best “translate” the answers . Great topic for a future post!

By: Paula Pollock

Paula Pollock — Tue, 19 Jan 2010 17:24:39 +0000

Great article, Karen. Our clients are usually our SME yet it can be a challenge to draw the information out of them. It takes a real professional to extract and interpret this data for the target audience.