Q: How long does a professional copywriting project take?
A: It depends. Generally, larger documents take longer to complete. Projects involving a lot of research are also more time consuming. Typically, the timeframe ranges from a week to several weeks, including the initial consultation and project initiation. See Writing Project Process for details.
Q: Are you an expert in the fields you write about?
A: We are experts in careful research, in-depth interviewing, listening closely to clients, and accurately expressing their ideas in writing. You could say we become “temporary experts” on each topic that we write about.
Q: How do you know what to write about my business?
A: We are adept at listening not just to what clients say, but also to what they don’t say, and at bringing out the information needed to effectively complete each project. Such factors include audience profile, type of document, call to action, structure, branding, placement, and purpose.
Q: Why should I hire FDC?
A: Any copywriter can string together words, sentences, and paragraphs. Unlike many copywriters, FDC’s Karen Marcus, Senior Copywriter holds an advanced degree in English, and is able to offer a deeper understanding of the communication process. With years of experience with a variety of technical and corporate clients behind her, Karen will easily discern both the important big picture and the key details of your project. She will walk you through the process and ask the right questions to express your ideas in the right way to the right audience. Karen’s drafts are often 90% to 100% right the first time, and her project management skills will ensure the project gets done on time. Clients are often surprised by Karen’s ability to accurately capture their thoughts and ideas; she looks forward to surprising you.
Q: What do you charge?
A: Professional copywriting projects range in price from several hundred to several thousand dollars. Please see the Services & Pricing page for details.
Q: What do your fees include?
A: Generally, each project includes interviews, research, drafting, and two rounds of revision.
Q: What is required from me and my team?
A: Typically, you will be asked to:
- Participate in an initial consultation
- Provide background information
- Participate in an interview, or make staff available to do so
- Offer suggestions for research avenues
- Be available to provide guidance throughout the project
- Review drafts
- Provide final approval
Q: What is the process for getting started on a professional copywriting project?
A: Contact us to get started. We’ll set a time to meet and ask some questions about your project, your company, and your expectations. If, after speaking with you, we believe our services are a good fit for your needs, we will prepare a proposal that spells out the details of how we plan to help you meet your goals. Once you approve the proposal and provide an initial payment, we can get started!