SAMPLE TEXT: "Palladian Homes—within the flourishing Old Town North neighborhood in Fort Collins, Colorado—is recreating the art of urban living. We offer a unique combination of elegant architectural design, sustainability, and a New Urbanist setting, allowing residents to realize a lifestyle that makes effortless the transition between home, work, and play."
CLIENT: CodeGeek.net
TYPE OF DOCUMENT: Website
PURPOSE: Inform viewers of the unique features of the Palladian Homes development and encourage them to visit it
CHALLENGE: Differentiate the development from others like it
HOW FDC HELPED: Interviewed Palladian Homes staff | Researched New Urbanism, sustainability, and Old Town North | Wrote copy | Minimal revisions needed
RESULT: Visitors to the site understand the benefits of a New Urban lifestyle
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SAMPLE TEXT: "The effective processes and procedures Pinnacle has developed serve as a solid foundation for successful Association Management. Our understanding of complex agreements, rules, regulations, declarations and covenants, combined with a high level of detail orientation, makes us uniquely qualified to manage each Association and advance its success."
CLIENT: CodeGeek.net
TYPE OF DOCUMENT: Corporate Brochure
PURPOSE: Thoroughly describe the special district management services of Pinnacle Consulting Group
CHALLENGE: Describe a highly complex service in a simple and engaging way
HOW FDC HELPED: Assisted with content development plan | Interviewed Pinnacle staff | Researched special district management services | Wrote copy | Revised copy based on client reviews
RESULT: Readers understand the benefits of working with Pinnacle
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SAMPLE TEXT: "A hacker can set up a legitimate-looking Wi-Fi network in a known hot spot, wait for users to connect to it, and access sensitive information. They may also use the phony connection to direct users to false web pages in order to gain information that can be used for theft. Connecting to such a Wi-Fi network can result in inadvertently downloading viruses, worms, and other malware. It's best not to connect to an unknown Wi-Fi network. But, if you must, take precautions."
CLIENT: Cornerstone Publishing Group
TYPE OF DOCUMENT: Magazine Articles
PURPOSE: Provide useful information to business customers of Horry Telephone Cooperative
CHALLENGE: Provide meaningful information within limited space
HOW FDC HELPED: Researched topics | Interviewed subject matter experts | Provided content suggestions | Wrote copy | Minimal revisions needed
RESULT: Readers are educated about current business topics and the company's offerings
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SAMPLE TEXT: "The good news is, your customers are already talking to you. The great news is, there is a better way to listen to what they have to say. Think about it: Your contact center is a business intelligence goldmine just waiting to be tapped. It touches all areas of the business, so it is in the best position to provide critical information about the business to the business, from the customer’s point of view."
CLIENT: Headwaters Marketing
TYPE OF DOCUMENT: Corporate Brochure
PURPOSE: Describe a unique service and outline its benefits
CHALLENGE: Create a storyline around a completely new type of service
HOW FDC HELPED: Interviewed Finali staff | Developed messaging platform | Created tag line | Developed initial image concepts | Wrote copy | Revised copy based on client reviews
RESULT: Readers get both high level and detailed descriptions of Finali's services
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SAMPLE TEXT: "In addition to the hardware, HP is providing engineering support to help install and integrate the system. This support consists of HP engineers working onsite with EMSL staff as they build the system and put it together, and assisting the lab with tuning its operating system and various application codes on the new machine. As always, HP is contributing to the whole solution, not just hardware."
CLIENT: Hewlett-Packard Company
TYPE OF DOCUMENT: Success Story
PURPOSE: Inform readers of HP's capabilities as demonstrated with this customer
CHALLENGE: Create a compelling story involving highly technical information
HOW FDC HELPED: Interviewed HP and PNNL staff | Wrote copy | Minimal revisions needed
RESULT: Potential customers understand specifically how HP can help
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SAMPLE TEXT: "When it comes to computer-related gifts, you don’t have to choose between utility and enjoyment. With a variety of bright colors, funky patterns, and cool features, many of the computer accessories available this holiday season are both useful and delightful. Fun has become a key feature of many computer-related products, including such mundane-sounding items as flash drives, keyboards, mice, monitors, software, and laptop bags."
CLIENT: Studio B
TYPE OF DOCUMENT: Online Article
PURPOSE: To inform readers of choices in computer related gifts available from Adorama for the holidays
CHALLENGE: Provide brief product descriptions that still capture the benefits of each product
HOW FDC HELPED: Researched products | Wrote copy | Minimal revisions needed
RESULT: Readers are informed about computer-related gift options they may not have considered
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