SAMPLE TEXT: "Combining its platform with AWS allows Conduit’s publishers to easily develop and distribute applications without worrying about scaling. Malachi says, 'Our publishers must flawlessly service huge communities around the world. AWS allows us to offer the perfect solution for leading brands as well as smaller publishers.'”
CLIENT: Studio B for Amazon Web Services
TYPE OF DOCUMENT: Case Study
PURPOSE: Inform readers considering AWS how another customer benefited from their services.
CHALLENGE: Helping readers see the benefits of using AWS through the experience of an existing customer.
HOW FDC HELPED: Reviewed customer questionnaire | Conducted online research | Wrote case study | Minimal revisions needed
RESULT: Readers get a real-life understanding of how AWS helped an existing customer succeed, enabling them to envision themselves as AWS customers.
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SAMPLE TEXT: "One of the challenges related to being a smaller firm was the need to pay as little as possible for infrastructure to help keep profit margins high. The other challenge was to ensure scalability; the company foresaw growth, and required a platform that could grow with it."
CLIENT: Studio B for EMC
TYPE OF DOCUMENT: Case Study
PURPOSE: Highlight one customer's successful implementation of EMC products.
CHALLENGE: Describe the customer's success in a way that shows EMC's contribution without being too heavy-handed.
HOW FDC HELPED: Assisted with content development plan | Interviewed subject matter experts at EMC and Viteos | Conducted additional research | Wrote copy | Revised copy based on client reviews
RESULT: Readers understand one customer's success with EMC's products, enabling them to envision themselves as EMC customers.
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SAMPLE TEXT: "Beyond the health and regulatory issues, customer taste and odor complaints can result directly from nitrification or from free chlorine reversions used to treat the issue. If uncontrolled, costly and disruptive line flushes may be required."
CLIENT: Hach Company
TYPE OF DOCUMENT: Article for a Technical Journal
PURPOSE: Highlight the success of a Hach customer.
CHALLENGE: Present highly technical information in an understandable way for a mixed technical/non-technical audience.
HOW FDC HELPED: Interviewed subject matter experts at Hach and FKAA | Conducted additional research | Ghost-wrote article | Minimal revisions needed
RESULT: Technical journal readers understand the important role a Hach product played in a customer's success, improving trust and prompting readers to take the next step in engagement with Hach.
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SAMPLE TEXT: "The good news is, your customers are already talking to you. The great news is, there is a better way to listen to what they have to say. Think about it: Your contact center is a business intelligence goldmine just waiting to be tapped. It touches all areas of the business, so it is in the best position to provide critical information about the business to the business, from the customer’s point of view."
CLIENT: Headwaters Marketing for Finali
TYPE OF DOCUMENT: Corporate Brochure
PURPOSE: Describe a unique service and outline its benefits.
CHALLENGE: Create a storyline around a completely new type of service.
HOW FDC HELPED: Interviewed Finali staff | Developed messaging platform | Created tag line | Developed initial image concepts | Wrote copy | Revised copy based on client reviews
RESULT: Readers get both high level and detailed descriptions of Finali's services, building trust and prompting them to move toward greater engagement with Finali.
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SAMPLE TEXT: "A hacker can set up a legitimate-looking Wi-Fi network in a known hot spot, wait for users to connect to it, and access sensitive information. They may also use the phony connection to direct users to false web pages in order to gain information that can be used for theft. Connecting to such a Wi-Fi network can result in inadvertently downloading viruses, worms, and other malware."
CLIENT: Cornerstone Publishing Group for HTC
TYPE OF DOCUMENT: Articles for Promotional B2B Magazine
PURPOSE: Provide useful information to business customers of HTC.
CHALLENGE: Provide meaningful information within limited space.
HOW FDC HELPED: Researched topics | Interviewed subject matter experts | Provided content suggestions | Wrote copy | Minimal revisions needed
RESULT: Customers are educated about current business topics and their telecommunication company's offerings. Trust is built, prompting customer loyalty.
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SAMPLE TEXT: "Strongly committed to high quality data analysis, ARS maintains an information and data management center to perform computer-aided interactive data collection, validation, analyses, and reporting functions. From this foundation, ARS builds custom analytical tools and reports, project databases, and Web sites to meet clients' needs."
CLIENT: CodeGeek for Air Resource Specialists
TYPE OF DOCUMENT: Website
PURPOSE: To inform readers about the services of ARS.
CHALLENGE: Understand the technical services offered and spell them out in a way that's accessible to both technical and non-technical readers.
HOW FDC HELPED: Interviewed subject matter experts at ARS | Conducted additional research | Wrote website copy | Minimal revisions needed
RESULT: Readers are informed about the technical services offered by ARS, and understand the next steps for engaging with ARS.
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SAMPLE TEXT: "In addition to the hardware, HP is providing engineering support to help install and integrate the system. This support consists of HP engineers working onsite with EMSL staff as they build the system and put it together, and assisting the lab with tuning its operating system and various application codes on the new machine. As always, HP is contributing to the whole solution, not just hardware."
CLIENT: Hewlett-Packard Company
TYPE OF DOCUMENT: Success Story
PURPOSE: Inform readers of HP's capabilities as demonstrated with this customer.
CHALLENGE: Create a compelling story involving highly technical information.
HOW FDC HELPED: Interviewed HP and customer staff | Wrote copy | Minimal revisions needed
RESULT: Potential customers understand specifically how HP can help them, prompting greater engagement with HP.
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