In a competitive business climate in which prospects have access to instant information about you and your competitors, getting sales is all about gaining trust. Other companies may have what your customers want, but what is their true value, and how are they proving it? Delivering valuable content before, during, and after the sale shows prospects and customers that you want to be more than a product or service provider–that you want to be a partner.
Key to Content Marketing Success
Rather than trying to force marketing and sales messages to prospects, the objective is to give them information that will lead them to the conclusion that you are that partner. A content marketing copywriter can help by developing effective content that you can feel confident delivering. Having a grasp on the differences between what is needed for an ebook, a blog post, a video script, or a slide deck is key. For example, video scripts can allow the visual content to demonstrate key concepts, while an ebook must spell them out for the reader. A content marketing copywriter can contribute to an effective content marketing strategy, and how to implement that strategy across a variety of informational pieces.
FDC’s Content Marketing Copywriting Services
FDC’s Karen Marcus has broad experience writing many types of content marketing, and understands the similarities and differences between them, as well as how to use content for multiple purposes. Karen has developed the following types of documents:
- Blog posts that contribute to an ongoing flow of quality content
- Ebooks, which help readers understand a topic more in depth
- Video scripts that educate prospects on a product, service, or process
- Slide decks that illuminate discussions or act as stand-alone pieces to communicate high-level ideas
Samples
- Ebook for IHaveaTeenager.com – VIEW SAMPLE
- Video script sample coming soon!
- Slide deck sample coming soon!
Looking for pricing? Visit the Services & Pricing page.
Ready to start a project, or need more information? Contact us via email or call 970.988.9531.